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best online business manager for coaches

About obm for coaches

We're your partner for success

We know the overwhelm you feel trying to manage all your Asana projects, VAs, and coaching clients. There’s never enough time in the day, and you’re always having to redo tasks up to your level.

That’s where we come in to give you your life back. As the OBM for coaches, our zone of genius is operations, and we’re here to be your strategic partner in growing your coaching business in alignment with your high standards for excellence.

No more tackling everything on your own

We’re all about helping you increase the time you spend in your zone of genius. Every. single. day. Because when you do what you LOVE, you’re happier, you’re a better CEO, a better mother, partner, sister, friend. You have more energy, make more money, and have more time for your family & friends.

We’re the OBM for coaches who love our job, love the details, and love the added happiness our clients feel

the founder

Meet Ali

I’m Ali Rand, and I spent most of my adult life in design. I created graphics for 7-figure brands. I built impactful websites for heart-centered coaches. I adored strategizing content architecture, picking perfect fonts, and watching my clients light up when they saw their finished sites!

But then the emails started coming in after the launch…

  • “Ali, I need help setting up my email sequences!”
  • “I want to launch a course, but I’m so overwhelmed with options!”
  • “Can you create our Facebook ad designs? I don’t want to miss out on Black Friday.”
ali rand founder live in your genius obm for coaches
I remember one day a client said exasperated, "I just want to coach and not have to touch the tech and admin."

That’s when the proverbial lightbulb went on. Coaches need more than just sporadic help, they need a team to support them behind the scenes.

That’s when I decided to create Live In Your Genius, the Online Business Management Agency for visionary coaches wanting to only focus on coaching, creating, and leading.

our difference

Everything You Need.
In One Place.

There’s a reason clients never want to go back to doing it alone. Not every OBM is built the same, and here’s exactly what sets your Live In Your Genius experience apart.

01

Full Team

Most OBMs are a one-person show. Strategy, project management, automation, team oversight, all on one plate, all the time. Spoiler: something always gets dropped.

When you work with us, you get three experts dedicated to your business from day one.

  • Your OBM is zoomed all the way out on strategy and planning.
  • Your Project Manager keeps your team on track and makes sure nothing quietly disappears into the void.
  • Your Automation Expert builds the workflows and tracking that make your business run without anyone manually doing the thing.

A whole team. All yours. No juggling required.

full obm team
obm continuity

02

No More Starting Over

With a solo OBM, you’re one person away from everything stalling. Maternity leave, a sabbatical, or a resignation means starting over…finding someone new, onboarding from scratch, and losing momentum you worked hard to build.

With us, none of that happens. Everything about your business lives in your Notion hub, documented and accessible to our whole team. 

If your OBM needs to step away, someone who already knows your systems and your business steps in. No chaos, no “Wait, where does this live again?” and no starting from square one. 

And as your business evolves, you can move to an OBM with a different background and skillset without losing a single thing we built together.

03

Async Support

You’re busy. Like, really busy. The last thing you need is a decision sitting in a holding pattern until your next scheduled call while everything waits for Thursday to arrive.

We work asynchronously via email and WhatsApp, Monday through Friday. No standing calls, no Zoom fatigue, no “let’s circle back on that next week.” Something comes up, you message us, we handle it. Decisions get made when they need to be made, not when the calendar finally gives permission.

async support
proud data nerds

04

Proud Data Nerds

We are, genuinely, data nerds. We track everything. Where your clients are coming from, which marketing efforts are actually making you money, what’s working in your launches and what isn’t. All of it.

Every month you get a full performance review with written insights so you’re making decisions based on actual numbers instead of vibes and gut feelings.

No more guessing which email sequence converted. No more wondering which marketing channel is worth your time. You’ll just know. It’s kind of the best feeling.

05

Genius Curation

Live In Your Genius isn’t just a name we thought sounded cute. It’s literally the whole point.

Every week we ask you one question: What can we take off your plate?

Because our job isn’t just to keep things running. It’s to keep moving things off your list and onto ours until your calendar is so full of the work only you love to do: coaching, creating, leading.

live in your genius for clients

your journey starts now

Break free from the hamster-wheel of overwork

We replace chaos with finely-tuned systems that supercharge productivity, organization, and strategic planning. You focus your energy into revenue generation and unparalleled client service, while we handle everything else behind the scenes. When a client tells us, “I can finally relax and just do what I love!” we know we’ve done our job.

free pdf download

How to Save 20 Hours a Week

Unlock this coaching industry secret to stop the hustle forever and get back 20+ hours per week to live your dream coaching lifestyle.